Analytics & the AI Intent Score

Every widget interaction becomes an anonymous event. This explains what’s tracked, where to find it, and how the headline AI Intent Score works.

What’s tracked

Event	Fired when
view	The widget renders in the viewport
share	A social button is clicked, by platform
ai_click	An AI button is clicked, by platform and page type
question	A visitor submits their own question in the ask-box

Each event carries a hashed session identifier, a hashed page URL, page type, timestamp, anonymized region, and device class — no names, emails, or clear-text IPs. Events flow through AskThis’s own first-party pipeline, never through Google Analytics or a third-party script.

Dashboard sections

• Overview — shares and AI clicks over time, AI-vs-social split, top pages and platforms.
• Questions — the questions visitors typed in the ask-box, grouped by page and theme.
• AI referrals — traffic arriving from AI assistants that cite you.
• Citation Monitor (Beta; Business and above) — whether answer engines cite you or a competitor for chosen queries.

History depth scales with your plan: 30 days on Free, one year on Pro, up to 10 years on Business and Enterprise. CSV and API export are available from Pro up.

The AI Intent Score

The AI Intent Score (free) is one number, 0–100, for how much of your audience turns a visit into an AI action. It’s pure arithmetic over your existing rollups — deterministic, no AI, nothing extra collected:

• A typed question counts double a click, because the visitor composed their own words: weighted actions = ai_clicks + 2 × questions.
• rate = weighted actions ÷ views.
• score = 100 × √( min(rate, 0.15) ÷ 0.15 ).

The 0.15 ceiling means 15 weighted actions per 100 views scores 100. The square-root curve front-loads the scale, so early engagement shows up instead of flatlining near zero (a site at a quarter of the ceiling already scores 50). With no views yet, the score is simply unavailable — no denominator, no signal.