Win AI citations & share-of-voice
A strategy for earning citations from answer engines and tracking how you compare to competitors.
Being cited by an answer engine is the AI-era equivalent of ranking #1 — you’re the source in the answer. Here’s how to earn more citations and see where you stand.
Make each page citable
- A precise
ai:summary. Engines quote the summary when it matches the page. Keep it concrete and specific — see AI Graph tags. - One clear claim per page. Pages that answer a specific question cleanly get cited more than sprawling ones.
- Set
ai:cite_as. Give engines the exact name to attribute — your brand, spelled the way you want it to appear.
Track citations & share-of-voice
Citation Monitor checks whether engines cite you — or a competitor — for the queries you choose, and shows your share of voice against a watchlist. Configure your tracked queries and competitor domains on the Citations screen.
→ Citation Monitor (Business and above; Beta)
Close the loop
Subscribe to the citation.detected webhook to get notified the
moment a new citation lands, and watch AI referral traffic in
Measure your AI marketing.
Turn losses into wins
Where a competitor is cited and you aren’t, look at their answer: is your page’s summary less
specific? Is the claim buried? Tightening the ai:summary and the on-page answer is usually
what flips it.