Measure your AI marketing
The three metrics that tell you whether your AI marketing is working — AI Intent Score, AI referrals, and benchmarking.
If you can’t measure it, you can’t improve it. Three signals in your dashboard tell you whether your AI marketing is landing.
AI Intent Score
A single 0–100 number for how much of your audience turns a visit into an AI action — clicking an AI button or asking a question. It’s the headline “is this working?” metric, and it’s free.
→ Analytics & the AI Intent Score
AI referrals
When an engine cites you, the answer sends visitors back — that’s AI referral traffic. The dashboard shows outbound AI sharing and inbound citation traffic side by side, so you can see the round trip from share to citation to visit.
→ AI referrals in the analytics reference
Benchmarking & share-of-voice
Numbers mean more in context. Peer benchmarking shows how your engagement compares to similar sites, and Citation Monitor shows your citation share of voice against competitors.
→ Win AI citations & share-of-voice
A simple cadence
Check the AI Intent Score weekly for the trend, review citation share-of-voice monthly, and
when either dips, revisit the get-cited setup — usually a
page’s ai:summary needs sharpening.